I have been tracking the internet advertising of a local Seattle Attorney lately. Specifically, I have been tracking the pay per click advertising that this attorney office has been doing.
The Google keyword tool gives out excellent information in regards to the pay per click advertising program.
Below see data taken directly from Google:
For the keyword phrase: {car accident attorney seattle} If you are advertising in the pay per click program you are spending $46.53 to be listed at the top of the page for this phrase.
This means that each time anyone clicks on your tiny advertising and goes to your web page, you are dinged $46.53 by our friends at Google.
If the web surfer stays on your website for a total of 2 seconds and clicks away, you have just spent $46 bucks. How ya feeling?
My tracking shows that one small firm is spending over $9 thousand dollars a month on just this advertising.
Is there a better way…